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In the wake of Google’s recent data loss fiasco with Google Drive, users are once again coping with the repercussions of entrusting their critical data to big tech corporations. The incident, as reported by ArsTechnica, sheds light on the challenges users face when their files mysteriously disappear, leaving them with more questions than answers.
Google acknowledges the issue as a “syncing problem” with the Drive desktop app, versions 84.0.0.0 through 84.0.4.0. However, users report missing files, including spreadsheets and documents, which were created and saved through the web interface—raising doubts about the accuracy of Google’s description.
The bigger issue at play here is the inherent problem of being locked into proprietary ecosystems. Big tech companies often lure users with enticing offers and freemium models, only to leave them with a press release when issues arise. The lack of transparency and communication becomes apparent when users find themselves unable to talk to a support team or understand the nature of the problem.

This incident underscores the importance of considering alternatives that prioritize user control and support. Open source platforms like Nextcloud provide a great solution, allowing users to take control of their data without the fear of being locked in or losing it unexpectedly.
At Cloud68.co, we understand the concerns of small and medium-sized teams seeking reliable hosting solutions. Our managed hosting service, coupled with open source platforms, offers a hassle-free environment where your data remains secure, and you have the freedom to interact with our friendly support team.
In contrast to Google’s handling of the Drive data loss incident, we value communication and user feedback. Our support team is here to assist you, ensuring that your concerns are addressed promptly and effectively. We understand that data is at the heart of your operations, and we are committed to providing a managed hosting environment where you feel supported and in control.
It goes without saying that the need for reliable, user-friendly hosting solutions becomes increasingly evident. Consider self-hosting open source software or making the switch to a Nextcloud managed hosting service that not only prioritizes your data’s security but also values open communication and support. Your data deserves to be in a safe and dependable environment, and we’re here to make that transition as seamless as possible.
Our team, in contrast with big tech corporations, does not consider ourselves as just a hosting provider; we are your partner in ensuring the integrity and accessibility of your data.